NRF Big Show 2027 Exhibitor Guide: Booth Builders, Rules, Costs & Exhibitor List
NRF: Retail's Big Show. Everything exhibitors need to plan a booth at NRF Big Show 2027 in New York, NY — dates, venue, exhibitor list & floor plan, booth builders and EAC labor, show rules, material handling, union labor, electrical costs and key deadlines.
NRF Big Show 2027 overview
| Show | NRF Big Show |
|---|---|
| Industry | General Merchandise / Retail |
| Venue | Jacob K. Javits Convention Center |
| City | New York, NY |
| Next dates | Jan 10, 2027 – Jan 12, 2027 |
| Attendees | 45,000+ |
| Exhibitors | 1,000+ |
| Official decorator | Freeman |
| Official website | nrfbigshow.nrf.com |
NRF Big Show 2027 dates and location
NRF Big Show 2027 is scheduled for Jan 10, 2027 – Jan 12, 2027 at Jacob K. Javits Convention Center in New York, NY. Confirm the official dates and hall assignments on the NRF Big Show website before booking travel or freight.
NRF Big Show 2027 exhibitor list
The official NRF Big Show exhibitor directory and company listings are published by the show organizer. View it here: NRF Big Show exhibitor directory ↗. Already on the list? BoothFlip helps you find a booth builder, designer or EAC to bring your stand to life.
NRF Big Show 2027 floor plan and booth planning
Pick your booth size and hall using the official NRF Big Show interactive floor plan, then plan the build with BoothFlip. Whether you need a 10×10 inline, a 20×20 island or a large custom stand at Jacob K. Javits Convention Center, our tools estimate weight, material handling and labor so you can budget accurately.
NRF Big Show booth builder & exhibit design help
Need a custom booth, a rental exhibit, or a fresh design for NRF Big Show? BoothFlip matches you with vetted booth builders and exhibit designers who compete for your project — for new custom builds, modular rentals and renovations.
NRF Big Show EAC contractors & I&D labor in New York
For install & dismantle (I&D) labor, supervision and on-site services, connect with exhibitor-appointed contractors (EACs) in New York. Find New York EAC contractors → or browse the full BoothFlip EAC network → for other cities.
NRF Big Show show rules & exhibitor manual
Booth-height limits, hanging-sign rules and line-of-sight requirements are set in the official NRF Big Show exhibitor manual / display rules. Open the official NRF Big Show exhibitor manual / service kit ↗. Always verify the latest rules with show management before finalizing your design.
NRF Big Show material handling, drayage & electrical costs
Services are ordered through Freeman. Typical exhibitor-paid costs:
| Material handling (drayage) | ~$218/cwt advance rate (floor/overtime rates run higher) |
|---|---|
| Electrical | from $210 (advance order) |
| Install/dismantle labor | ~$195/hr (ST; OT/DT higher on weekends/holidays) |
These are planning estimates — confirm current rates and forms in the official NRF Big Show service kit.
NRF Big Show union labor rules in New York
New York is a strong union market: electrical, freight and most booth install/dismantle labor generally go through union crews (e.g. IBEW electrical, Teamsters freight), and exhibitor self-build is usually limited. Electrical, freight, rigging, forklift, material handling and venue jurisdictions at Jacob K. Javits Convention Center must be verified in the official NRF Big Show exhibitor manual / service kit.
NRF Big Show exhibitor deadlines & move-in schedule
Exact NRF Big Show order deadlines and move-in / move-out times are published only in the official NRF Big Show exhibitor manual / service kit. As a general planning guide, most U.S. shows follow this pattern:
- Discount / advance-order deadline: typically about 4–6 weeks before opening — ordering early usually saves ~25–40%.
- Advance warehouse / freight deadline: usually about 2–4 weeks before opening.
- Exhibitor move-in / setup: commonly begins 1–3 days before the show opens (large islands and hanging-sign booths earlier).
- Show dates: Jan 10, 2027 – Jan 12, 2027.
- Move-out / dismantle: starts right after the show closes.
These are general estimates, not official NRF Big Show dates. Verify every deadline and move-in/move-out time against the official NRF Big Show exhibitor manual / service kit.
NRF Big Show booth rental, custom booths & used booths
For NRF Big Show you can commission a new custom booth, rent a modular exhibit, or buy a used / pre-owned trade show booth and have it refurbished and rebranded — often at a fraction of a new custom build. Browse used trade show booths →. Have a booth to sell after the show? List it on BoothFlip →.
Frequently asked questions
When is NRF Big Show 2027?
NRF Big Show 2027 runs Jan 10, 2027 – Jan 12, 2027 at Jacob K. Javits Convention Center. Always confirm the exact dates on the official NRF Big Show website.
Where is NRF Big Show 2027 held?
NRF Big Show 2027 takes place at Jacob K. Javits Convention Center in New York, NY.
How do I find the NRF Big Show 2027 exhibitor list?
The official NRF Big Show exhibitor directory / floor plan is published by the show. BoothFlip links to it and can help you find a booth builder or EAC to exhibit.
Where can I find the NRF Big Show 2027 floor plan?
The interactive floor plan is on the official NRF Big Show exhibitor site. Use it to pick your booth size and hall; BoothFlip helps you plan and build the booth itself.
Do I need a booth builder for NRF Big Show?
Most custom exhibitors hire a booth builder or EAC. BoothFlip matches you with vetted builders and designers who compete for your NRF Big Show project.
Can exhibitors set up their own booth at NRF Big Show?
New York is a strong union market: electrical, freight and most booth install/dismantle labor generally go through union crews (e.g. IBEW electrical, Teamsters freight), and exhibitor self-build is usually limited. Electrical, freight, rigging, forklift, material handling and venue jurisdictions at Jacob K. Javits Convention Center must be verified in the official NRF Big Show exhibitor manual / service kit. Also confirm any small-booth exceptions with show management.
What are the NRF Big Show booth height rules?
Standard U.S. display rules usually cap linear/inline booths around 8–12 ft and islands higher, but limits vary by show. Verify booth-height and hanging-sign rules in the official NRF Big Show exhibitor manual.
Does NRF Big Show require union labor?
New York is a strong union market: electrical, freight and most booth install/dismantle labor generally go through union crews (e.g. IBEW electrical, Teamsters freight), and exhibitor self-build is usually limited. Electrical, freight, rigging, forklift, material handling and venue jurisdictions at Jacob K. Javits Convention Center must be verified in the official NRF Big Show exhibitor manual / service kit. Plan to budget union install/dismantle labor.
Who is the official contractor for NRF Big Show?
The official general services contractor is Freeman. Order services through their exhibitor service kit.
How much does it cost to exhibit at NRF Big Show?
Beyond booth space, budget for booth build/rental, material handling (~$218/cwt advance), electrical (from $210), install/dismantle labor (~$195/hr) and freight. Get a tailored quote through BoothFlip.
How do I order electrical for a NRF Big Show booth?
Electrical is ordered through the official service kit; advance orders (from $210) are cheaper than floor rates. Confirm the current form and deadline in the NRF Big Show exhibitor manual.
Can I use a used trade show booth at NRF Big Show?
Yes — a pre-owned booth can be refurbished and rebranded for NRF Big Show. Browse used booths on BoothFlip's marketplace.
How do I find an EAC contractor for NRF Big Show?
Use BoothFlip's EAC network for New York to get matched with vetted exhibitor-appointed contractors for install & dismantle (I&D) and setup.
What are NRF Big Show material handling or drayage costs?
Advance material handling runs about $218/cwt (per cwt/100 lbs or per lb); floor/overtime rates are higher. Confirm current drayage rates in the Freeman service kit.
What are the NRF Big Show 2027 exhibitor deadlines?
As a planning guide, the discount / advance-order deadline is usually ~4–6 weeks before opening, the advance-warehouse freight deadline ~2–4 weeks before, and move-in typically starts 1–3 days before the show opens. Verify every NRF Big Show deadline and the move-in / move-out schedule in the official exhibitor manual / service kit.
Can I rent a booth for NRF Big Show instead of buying?
Yes — modular rental exhibits and refurbished used booths are both cost-effective options for NRF Big Show. BoothFlip's builders offer custom builds, rentals and used-booth refurbishment; request a quote to compare.